Social Media Specialist, Dogfish Head Hospitality
We are currently hiring a Social Media Specialist for Dogfish Head Hospitality in Milton, DE.
n
A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams&s; weekly schedule.
n
If you love beer, spirits, canned cocktails, art, music, and all-around fun then keep reading! We&s;re looking for a Social Media Specialist to join us on the off-centered journey that is Dogfish Head Hospitality! Working as part of the Brand team, the Social Media Specialist will be responsible for the successful execution of social media strategies and day-to-day engagement across all Dogfish Head Hospitality owned digital platforms, helping to grow our channels and communities, shape our strategies, and elevate our brand while ensuring the voice is on-point. The ideal candidate will be digital savvy, a strategic problem solver, have a passion for discovering the latest trends, and experience in both social media and content strategy.
n
What You&s;ll Brew:
n
- n
- Act as a key player on the Dogfish Head digital team to support social strategy and campaign execution across our owned channels, working with key stakeholders (internal teams and agency partners) to plan, concept and oversee development of social campaigns, helping grow our brand&s;s identity online
- n
- Manage the day-to-day aspects of bringing Dogfish Head to life on our digital channels (including website and email marketing), working cross-functionally on PR, influencer, partnerships, and local marketing efforts
- n
- Lead organic content creation, from editorial planning to production and publishing, partnering with our Brand Storyteller and creative team to develop timely, shareable content (photography, videos, graphic imagery, memes, animations, Reels, etc.)
- n
- Partner with the Digital Marketing Manager on weekly, monthly, and quarterly reporting to assess content performance and opportunities, maintain a pulse on social conversation, and monitor competitive activity
- n
- Monitor online conversations across Dogfish Head brand channels and respective competitors, acting as the voice of the brand and responding to every tweet, DM, comment and more in real-time to foster brand advocacy
- n
- Identify and execute real-time / proactive opportunities for fan engagement, finding new ways to grow and engage our community
- n
- Support national / local influencer programming
- n
- Act as a resource for the organization in advancing social media knowledge and skills, and support and foster strong working relationships with cross-functional partners
- n
- Must be willing to visit all hospitality locations at least once a week
- n
n
What Ingredients You&s;ll Bring:
n
Minimum
Qualifications:
n
- n
- Minimum 2 years of work experience in social media or digital marketing
- n
- Extraordinary communication and copywriting skills
- n
- Ability to effectively communicate across all levels of the organization - from individual contributors to senior stakeholders
- n
- Experience with social media analytics and reporting and ability to craft a story from social data
- n
- Interest in content development and desire to bring new forms of content to our drinkers as social channels evolve
- n
- Familiar and up to speed on the latest updates and best practices across social platforms, and avid user of social media personally
- n
- Must be willing to visit all hospitality locations at least once a week
- n
n
Preferred
Qualifications:
n
- n
- Bachelor&s;s Degree
- n
- Passion for the alcoholic beverage industry a plus
- n
- Experience with social listening, engagement and publishing tools (e.g. Khoros, Netbase)
- n
n
Level:
7
n
Some Perks:
n
Our people are our most important ingredient. We hire the best talent; and we reward, develop, and retain them too.
n
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available :
n
- n
- Tuition reimbursement
- n
- Fertility/adoption support
- n
- Free financial coaching
- n
- Health &a; wellness program and discounts
- n
- Professional development &a; training
- n
- Free beer!
- n
n
Talk to your recruiter about eligibility
n
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran&s;s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.
,n Job Infon nn
n
n
n
- n n
- n Job Identificationn12970nn
- nn n
- n Job CategorynMarketingnn
- nn n
- n Posting Daten09/26/2023, 05:
27 PMnn - nn n
- n Job SchedulenFull timenn
- nn nn n
- n Locationsnn n n n n Milton Breweryn n n n n (Hybrid)n nnn
- nn nn n
n
n
n
Salary:
$18Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
